HomeMy WebLinkAbout2005 East Hill Rec WayI
Building Healthier Cornmun
East Hill Recreation way
Organizational Communications Campaigns
Ithaca College
Dr. Sandra Herndon
Spring 2005
Kjersti Aastad Simone Bruyere-Fraser Alile Eldridge
Chris Gonzales Kosala Kumara Kathy Lucas
Adriana Sassano Eric Tabone Andrew Tennant
Sean Vormwald Borislava Yotova
Scott Goldman
Serkan Ozturkcan
Gabrielle Vehar
Table' of Contents
I. Exe`cutive',.'Su'mMa-r'Y 3
I.I. Go -al 3
III. Objectives 3
IV. Research 3
V. Target Audience 3
Lucente Homes
4
Kimball Real Estate
4
Rental.
4
Owner
4
Cornell University,
4
VI. Landow'- ne'r Concerns
5
Damage to property, increased crime, littering
6
Loss of property value
6
Assumption of liability for injury
6
Lack of privacy, trespassing
6
Increased insurance costs
6
Protection of children
7
VIL Mes-sage'*Dev'el'op'me-nt
7
Vill. Analysis of 'Persuasive Environment
8
Strengths
8
Weaknesses
9
Opportunities
9
Threats
9
IX. Strate9Y
9
X. Deliverables 10
XI. Projected Budget 11
X11. Evaluation 12
Xill. Conclusion 14
XIV. Refe'tences 15
XV.- Appendix 17.
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The "purpose:bf this project-is�-.to persuade adjacent landowners �of the East H-.� ill Recreation Way,to . . . I
support extension.development. By -initiiating 'dialogue:;personally,' addressing.. common concerns, and - '
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promoting involvement, volunteers of this campaign can help.:promote th.errecreation way and assure
its future in ,the community: : _ : . _ -
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This°campaign is'b� sed`on research-ofrsimilrar'community projects from around the country,, L-
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capitalizing on their successful.:techni u;es and � ��re grin for otential threats: Tlie heart of the
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campaign message "B'uilding. Healthier Communities" evokes well-being-and�togetherness. -'While
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the,campaign does i I'"I de.,a-com- -rehens�ivesix-month-timeline, as well"Os a r'O riate media: .
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:materials, it stops short -of implementation; a'task allocoted�to the,campaign:wolunteers. Additionally,
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..,: an effective evaluation system mi,s included; -to- help' ther-:campaign 'sustain , itself over ..time by- :
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. � .c�ontinuously�assessing;landowner standpoints• � ' 1 . . .. ;
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Develop a crampaign to persuade lando . - wners to support the extensio-n::of the East Hill Recreation,Way.:,
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Initiate dialogue: it"the landowners- :
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Get h,dividurals� excited- about the current �Eastr`Hil] .Recreation Way and the �extensim -
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Get.:ind'ividuals involved in making the, extension, happen '
::: Make,landowners feel like they're in=volved� in the p,roce`s. from the beginrnin:g
- . :. C , .Mroact.vel address misunderstandings " .r . . .
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,.•r Avoid negative Ian -downer organization.' : :
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::r Alliterature review section is included summarizing concerns `raised in other rail-to=trail: projects that :
- :' appeared in the', popular press across the Un ted`'States (see Append -ix)' The South. -Hill .Recreation '
. Way was also researched in order ao identify both similarities 'an-d differences- between the two trails. .. . _
Statements fromh�llocal community members, who are�fully ,in support of�the trail: are encouraged A
review of other rail=to-trail projects also suggests �th`at outdoor recreation managers and urrban :
- ..
. r. - _ planners'can offer_remedies .to landowner appre,hension.. ( ;
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Rev;iewin revious rail; to tralil proje
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g p cts was beneficial �in urnderstandin g wkat types: of obstacles the
Y campaign, could incur during 'implremen ation.._Since the 1960s, .converting railroads into trails has
: : = become a civic.'movement across the 'Uniited States ._Th.erefore,`ihorre was a significant amount'of
.I .. research'regarding to -trail development. and landowner'concerns�: :
- : . - - --- :. .. .. , I .
As demonstrated' in' the: literature review;. many remedies ca-n be oaken to ease concerns= pertainin.g to
noise pollution,: loss of privacy; crime, etc: In most n's' tances, the ,literature indicated: that it was best to . .. .
. _ address landowners, on a case=by-ca . .basis. Additionally, research has shown .that:other rail -to -trails :. . -
projects: can result in an increase of tourism,-.�and recreational development... [, ,.
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There are 32 properties adjacent to 'h railroad.I ;. I . bed.; , I - with 20 la:ndowners: Lucente" . Hom. es. - and Kimbal., l,% . ..
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Real Estate ar. . 1 - .� Ie' real estate agencies that own 28 percent: -of the m.. ultiple residential' -properties.. I , - I.. '1I. I -.
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. Landowners who'own and live .in their" properties -total seven,,.and- comprise 22 percent o:f the total" number , 1. . ... .1I
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Lucente (Rental), 6. 19% _ '`` -. Cornell. 6, 19%
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Kimball (Rental), 3 9% - '
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Owner, 7. 22% ;
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Rental, 10. 31 %
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Figure 1
Distribution of number of properties per landowner type
(Landowner, Number of Properties, Percentage)
I
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Lucente Rental
Cornell
$115421000 '
° $11634,600
30 /0 33%
1 ;
1 1
1 I
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1 ;
1
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Kimball (Rents
$1727000 '
1 1
1
1 1
3%
1 1
Owner
1 1
1 1
$6231000 '
Rental 12%
$1 V0919400
22%
Figure 2
Distribution of property values per landowner type
(Landowner, Value ($), Percentage)
1 I
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VI. Landowner Concerns
Landowners often raise concerns about trails being developed adjacent to their properties. This section
provides responses that address the most common concerns. The Frequently Asked Questions, or
FAQs, (see Appendix) provides additional responses to landowner concerns.
Damage. to ,property; increased crimeLittering.; ;
Landowners, are oft h-do' ncerned about potential undesirable: activities much':as vandalism; burglary,; and
dumping. Based on reviews°of reported:incide;nts:on the:trails , police officers admit that well -used and
maintained trails :with posted' -signs arid � rules � are one of the safest places. Awell=maintained :railway: trail
is not a place where,people can hang out or dump trash because there is a great possibility they will be
-discovered: in:contrast,.an.�abandoned, overgrown- railroad' bed is more ,likely to attract criminal activities.`
In ,response to, that: co:ncern the :Rails to.Trails- Conservahcy recommend that -trail visitors: exercise -.proper :
safety precautions :and. keep �th�e:trail well=mairit ' ined;,Turther, they _advise restricted ;access to hiding
:places, the.need of police'.patrols to monitorah;e trail, access for emergency vehicles being:provided,
emergency phones; being :instal 'ed, °and:possibly a neighborhood watch:;:, :
- : -A National Parks 'Serviceof a'"
rural and suburban railway trail in Minnesota: indicated that adjacent
:
land Owners often anticipated concern s:.such:'as crime, dum:ping,. and trespassing, b*ut these c-once rns :
never. materialized after the rail.trail,was p,lete*d.-'
85 percent of ,the 'landownersreported experiencing n:o problems with the trail; .
: 80 percent of the landowners -felt_ that the trails did, not.:increase the opportunity'for:violent cri_m`e; a
.:,-fin-ding that was supported by reports from faw enforcement personnel and trail managers;
• 73 'percent,of adjacent landowners Viewed the trail as desirable; :
8�8 percent'adjacent 'landowners who were; initi-al-ly opposed: to the trail; subsequently .became trail
u sers; ;
30 'percent of th Iandownerssurveyed resorted:that ahey:had :been asked for a drink; directions;
or use of :a telephone•
Loss of, property value
Annother potential risk perceived by landowners is the decrease:of property value..;' Several .studies :
..performed by th-e..National Park -Service, the Burke -Gilman. Trail., and ,Colorado State Parks found that
..property values eiaher:increase or remain the same: A 1998 study:of property.values along the Mountain
Bay, Trail; Wisconsin found -:that properties adjac. to:the trail,sold faster and for-n-ine percent more ;than ;
similar,.properties1. not in the near proximity of�the trail:::A 2:002 survey of -current. landowners, sponsored by
th�e`1Natio'nal'Assod iation' of Realtors and .-the'.National 'Association Of Home Builders, ,illustrates that -trails" :
ranked: -as the, second -most important amenity .out:;ofl,a-list of 18� choices. Real estate agents -consistently
advertise the closeness of trails as a selling point.- :
: ofiaAssum tio'n bilt for inJurY
:Landowners are. often -concerned about increased�,`liability The Re:creational. Use Statute (General,
obligations Law Section 9-103.) in New_ :York State protects landowners.against responsibility for :
recreation injuries incurred on the trail:. ;To 'recover damages, an injured:person `would need .ao prove that
a landowner- engaged in willful, and-wa-ntonf misconduct.. Ihsuran'ce .is available to cover the, legal costs :
associate°d with'such ,claims., A landowner also does not have to give warning'' of any hazardous condition
or activity to trail visitors who pursue any.of the.a.11owed recreatio'nai activities. ,Compared to other: public
facilities, such as swimming pools; beaches, cliildren's playgrounds, and roads, trails are far less risky: :
:and ,are quite safe.. In constructing the'trail,, precautions need to: be made to: ensure that it is 'widd and
: structurally sound enough to provide easy access toemergency: vehicles:
Lack of privacy, trespassing
Privacy. is important to'landowners and often 'theylfear:that:creating a trail next to their homes will threaten :
their privacy. However,." from several; I- -ways have .shown that trails are far less disturbingthan
a road or sidewalk. Where residential he are very close to the -traili;- screening`with fences and natural :
vegetation or dense bushes will be 'installed.'Cl.ear signs and:, -rules will be instolled -at,the-trail ends:stating
that visitors should park, only. in designatedtrail parking spaces, no trespassing is: allowed .on -.private .
property, and absolutely- no unauthorized' motorized vehicles will be allowed on the'trail corridor.
Increased insurance costs : ..
Another common concern is the. possibility: of 'increased 'insurance costs for landowners due ' th firil.
The-. Rails to Trail$ Conservancy has never encountered a case where's :rail -trail development has led to
an' increase in insurance -cost.
Protection dUC� f iadren : .
. t.
I.
� � ,. —I...-- .. -. - I . ". ', . I.. I
:. Another primary:concern is the.; safety of child:ren'. Because of some of the remoteness! ofahe, trail'. and .,
�- I _ : I I� I , I . I , ...�� '
dome hazards.:like wetland swamps, farm land, and some.unde I oped :p:ortions of the corridor; 'the trail:is, ,. ,.
,: not`'suitable for non=supervised,play: A. .supervision,will be required during trail. use at all times. . . :
- . .� . - . ,... .�I I. . I ... . I ... I�- ... ..I L.-.. ... .I"..I �.-.,. i:'�..�.... .1.. ..- __. , :_,''I- I. .. .-... ..I..' , ... '-.. .I I 1...I I 1.�.1 1I..,.1:..1r ,-1I -. .I. . .. , I"_.,,. .:; ,�.:'I... ., . :I .I- . ."I, � -i..—I _.�1� 1... ... . I .�1_. 1,, - ..I -�I, '.- .. .1fi� t'.L,I1 ._-�.:,-. "1I,;... .:1I,'� . 1, .-". .' . .�.—.� II, '...' ..,.-. .a, .:- I , I . . --.�, 1:—.. 'I ,. . 1.'.._.� :.. .;. �.._..". ,. �:!,.
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. Gathe+rng;support.and enco'uragemertfrom landowners and local community me -tubers is critical, and the: :.-
I
. .
. I. .... ..
outcom.e.:of:the proposed':trail extension hinges on .these stakeholders. In preparing the: campaign :
- ....
. 0; icular-attention must.be given to the cam` ai n-s messa e.:, The.message-delivers, by points. and
__ : -
I . - p g g : I.
Ldea�s enabling individuals to identify with the campaign.
- `The', came a.i n messy e-for the='East,-Hill Recreation : ' a should exhibit the followin characteristics: - . -.l,,..1.. -
p g .. g Y g
� I� 1',.. . '—
: ::
: ?: t _ .
-: Be visible and vocal.. I.
.
. . 1 11
Use.-neighbor-to=neighbor interaction as the primary way to gain; support and: create`enthusiasm. :
- . Public figures:can.be used as a secondary means to generate support : : - - :
•. � �Cre�at, a alogan that conveys the: message.; of th:e.-campaign and can be easily remembered. The .
suggested slogan, `Building Healthier Communities,;" em.p'hasizes the community: and . .
. ,
development of the- trail, extension:: ;..
: __,* . Create"an appeal ,for landowners to give back to.`the community by supporting the trail extension ,
- .. :
. .visible vocal . .
One key objective 0 te campaign is to attain high`visibility ithin the -community: The campaign must be ::
- highly visible because ,it s the primary way 'in :which-ahe community members will be learning about the -
.,.proposed extension. High visibility will,.be accomplished i. rough' media channels such as, brochures,` fact _ ;
sheets; I=AQs,'postcards; and:press-releases(see;Appendix). Greater. visibility,leadsao more individuals'
. :.. being informed, resulting in greater,commu-nity-wide support: , :
. '
As identified in=the campaign'aimel:ine (see Strategy: section),, a:postcard will be sent to the individual
:. landowners notifying them that they will be receiving a:phone call about the proposed recreation way: The - .
tone, and language of the postcard should send :a- friendly:,and inviting message:. Since the' postcard is the : � .
. first `activity' of the -campaign, �it must not create uncertairity.amoIthe landowners..The size of the font in - .
the postcard should: be rather`large to account for the elderly landowners who will be reading it. The, .
larger ,font:allows these individuals to read the message more clearly and carefully: T:he postcard will be.. .
- received unexpectedly by the landowners; therefoyre; the' message will be' brief-yet,informative. .
Campaign .volunteers are responsible -for c '..
. ... al,ling ahe landowners and will, do so. using the call guide (see l- I ' I.
I.
Appendix). The call guide'provides the camp ,ign_ &unteer.with:vital, information including call conduct, .
1'1
I.
I.
II
talking points, and objectives of the phone call.; The, call ,to -.landowners must be' conducted; in; a sincere
- and caring � way..Although the call is from Landowner=to-landowner and, may be rather' informal,, the tone :
must be :friendly and :warm.. : .
. ,. ,
. 'Neighb-o'r-to-neighbor interaction. : . .
An effective way to gather support and enthusiasm for the, campaign is.;through: neighb0r-to:neighbor'
' interaction. Using landowner volunteersis effective because •of �the'ir:abilit.: t, relate and identify with :
. .. .other.landowners. This commonality provides-th.e,opportunity* to break down barriers that could -have - .
fI . otherwise prevented landowners from talking: with .campaiign :volunteers and voicing'the-ir concerns:
Landowners may trust each other more than an-ind.ividual..they view as.an-"outsider:", There]s:the .. -
possibility that several of the landowners m:ay be neighbors. This relationship may make it easier for. - .: -
landowners to discuss- their concerns. ::
During a campaign, gaining, the:'support: arid endorsement of .key public If.can- also help, influence the ,
public because of their- high Visibility.:Comm - ity' members may trust, in local and state figures whose
I.
values and beliefs are aligned with their:own. Individuals, may be more -likely :to support a campaign - '
e1.
ndorsed. by, such publicrfigures.: However, Ithe `use of elected officials could .pose a potential obstacle for :
the campaign, since some people may have values and ,beliefs Ghat differ from the .elected official.. ,.For ' � . I.
::1. ?
- _ -_
example, if the majority, of - landowners - belong to a. certain political party, it could be imprudent: to have a::
politician ,in. -a different olitical art endorse.the cam ai n,
p :p Y.:. :. :. p. g
I Neighbors -and- community ,members'that, have expressed interest in supporting the campaign include
Susan Ashdown,`0liver Habicht; and George Franz New York State Assemblywoman.Barbara Lifton is a
public figure that: has expressed, interest -in the:.campaign:_ ,.These :potential :supporters could network and
contact other key allies- This.would.:help the _�campaign-to expand into something., much greater.
Key allies -in,-obtaining -support.-from, the.landowners,,include,..:bo Ashdown and Habicht: As fellow
landowners; Ashdown.1and. Habicht, have. the opportunity to get: thei:r foot: in fihe 000r and discuss the
proposed -extensionwith the.*landowners: Any' issues questions or:concerns= about the trail ca' i :be
:r answered in:'discussions with Ashdown. and-Habicht. After listening :to landowner concerns, _the campaign.
can then be"tailored to address,these apecificiconcerns, f and questions.
: George -Franz is: another,,�person who .has: expresseo interest in: supporting -the` campy"ign:' Franz had prior
-_. 'involvement with the implementation .of the South ,.Hi;ll :Recreation Way- (See Apperndix' for more _
information on South Hill _Recreation W. )..-.:.The issues and:,c' rns .that may arise, in this campaign may
be -similar to those brought up in the South Hill project:. Franz:'coufd draw from his previous experience,
which would-be beneficial in providing ideas and insight for the :campaign Franz could also offer insight.
regarding persuasion strategies that could be used: , the campaign..
state _Assemblywoman Lifton has expressed: any' interest f -supporting -the. idea _of. extended the trail:
Lifton's:status as:a' state' politician and prom nent'figure within the community could improve -the visibility
;of the campaign :and: attract further.support -from -residents:` '. A' a result of her position with the New York
_ state government, .Lifton may be able:to:secure state'funding for costs associated with_extending'the fast
Hill Recreation Way.
-Slogan
The campaign slogan is, a way_ to convey, the�message of;the campaign simply and concisely",-''o that the:
target audience can remember �it and , associate it. with. the :deeper; meaning of the campaign. The slogan
was inspired by the campaign'volunteers' need,'to include:all takehofders and encourag:eand'empha'size
:.wellness, nature�and community -building: The; slogan; "Buil:ding, healthier communities;".emphas.izes the
community and development; and :can be used throughout the -"entire project even after the Grail is built. I
This slogan, along with the logo (see Deliverablesaection); :can continue to be a part of the finalized trail
and its-signage. : }
pp. f
The. success of ::the campaign hinges on .the: suppork and willingness of landowners to: allow land access
rights: to -'be transferred .to the, town or county: Initially; Ia- dovriners ma view the.- transaction as one-sided;
Y
with the municipality acquiring, acces ' ,to fihe land. needed for the �trail extension. Lack of monetary ,A
compensation, may.�cause landowners to- hesitate giving up their: land. However;;: even° -without financial
compensation; Iandowner&,can.:receive the:- satisfaction -.ass 'ciated with giving back -to -the community and,.
its..people. 7
: VillmAna
t of Persuasive is,ro ;
- Strengths
Passionate. volunteers ready.,to give'"time
• Pre -planning,
• Some neighbors _and ,' ommun;ity, merr bers-`bre willing to Volunteer
• Ample positive facts -to. support.. benefits : =
• lthaca:is-'a healthy,.. active community: :
• A lot of people use existing_ recreati:onWays :
. .. i . .. , . ., ., - .. _.. .j .. _ . . , . . ., ,.. " 1. _ r -, . . . . . . . .. • . . . ., -
. .. � . I .,..
. ' .
Weaknesses .. r - I -
Limited resources
, ' ,� A,,. . ."� � ._.._ .:.'� .. .- "I., . __....� � '—'1.I'. .. '.1� I. '', � I-.. ..�. 111..I '�'..��. ..,
-Likely to b.o--.; compensation for the land access rights . - _ _ - .
.. , -- .. .
• . No com' ensation :for eo le who work on the project. - . .•
. p p p - . . .
I . No timeframe for how long it would take to build _ - _ , ' - .
,. .. . . i, ... . _-i . . .
No -`details about what the construction; would.:;entaia _
_ " .•_- -Unsureabout _landowners opinions regarding the recreation way,`extenson l .
Some eo "le don't like to be .bothered or solicited ,.
" p .p I ., ' .
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� . ..I_ . .. �...'- '. ,.... _.
1.
.-
- People like privacy in'their,home -
I .. •, Lando�--I . . I. I. -1�: ._I-_I.� � ..1.. 1" .I. .. .�, ,. ..�.'I.��i�II**II-t. �"II c.�.. ,. . .. - I. I .I.-. :I- . . - I" ..II I ..wners often. have -many concerns about developing,trails adjacent fo their.property
.. ,\ -
'_ ,Opportunities , . : '' " I .
:� ' Implementing the camp°sign in. the summer months. _ . =
_ _ The weather reminds' people �of.-the joy of being. outside` ,
: 'W The -press is eager to,find something At -write about :
- '_ %
_ - Lan;down`- t - do, r''ot,.pe'rceive .themselves, as'* ' �g-roup at this point
• : The existing recreation "ways 'are positive .examples . : , -
. , ..
--.....�. 1-
Frequent `respectful use of existing � East Hill Recreation ,Way ,: : . ' . .
' •,:' Elected officials�such `as Assemblywo"man;L'ifton.,could support the. cause '
- .. I -, •- .: - - � - � - , ` .:. 1, ., - i .
- T h re`ats . . .
I one -landowner says no.to the proposed extension, this is enough to sto it from bein .
. - ., p g
:constructed .
- .. , •, ,- O�ne',negative- landowner can convince ,others to oppose "th extension -' if _they iscuss it before"
their neighbors have completely made,up their minds , :: _ = I ,
. - ._. - -
Peo �le.tend to -resist Chan a and the ,unknown
II
,. . , . -
p g _y• .. ,.
. Ix: S.tt.rate, _ „ .. .
JY „ „
.-
For'this earn ai ._,_I
n to reach as man o 'e tiv -
p g y b� c es as possible -and ultimately accomplish• the goal, it needs to
consider the persuasive environment: The following: is ,a summary of strategies:,and :recommendations to
overcome the weaknesses and threats- of- the' campaign: and get the most out of the strengths; and
'
opportunities. ('Refer, to� he Appendix'Timeline'through,ou't)._
- ' . This shoul d be- a six=mo1. nth campaign starting in June 'and ending in November, to take 'advantage of the
. ..
1.
--sumnier months. -Six moriths- is"an effective' .a fount, of�time,for.Ahe important tactics and negations to be:
Worked out,, without drawing �o'ut events longer, then„ needed:: ; „ . .
Th'e:first step in' the campaign "is to. rally all. possible volunteers and take .advantage of,heir "passion:for the
extension. These volunteers ;Todd Miner, Fernando, de Arag-on,� Habicht, Ashdown,,,and others will be in , - .
II.
1,'1
charge of implementing,the campaign. This., s also'Ahe.tim'e.to;gath-ervolunteers that might b' landownersI.
- '
. themselves. Volunteer neighbors will be' preparing to contact landowners personally; to add to the'',.� . . .
person'al feel of :the campaign. The Volunteers will :divide' up tasks an:d strategies` amongst themselves:
. . ,- .
.
During the first week; volunteers will start working ,.on the initiative postcards. These postcards- will,bethe : � ,
first --contact that the landowners receive (see..AOpendix)'.- When postcards are.,completed and, sent,
.. 'volunteers will individually call each landowner. This:,s'h'oul,d'take,:on'e to'twoweeks: These. calls will"be .
timed to ensure that they are received after th.e postcards would have 'arrived.
. -. .
The purpose of the. hon c811 is to initiate a relationship and dialogue with land' rs.�:Each call_ should
be able to .answer questions for the landowners,. note an-y concerns,.and give them a briefing about group,. ;
meetings and other upcoming -events. Each volunteer will..have:-a, caller guide (see Appendix)"readil•y : .
available,.to help maintain, -campaign protocol, and: to reference as.a q�uick:guide .fo'r facts about East Hill ,
Recreation Way. , , - � : '
II
.
. In certain circumstances a .landowner .may.want to meet .ind vidually -With a volunteer_caller. These .
.meetings - should be done_between.weeks four and five.of the ccampaign. This.will- help to -eliminate any -
_ .9..;
. - . . : , :... ,;. -
special concerns and "to enhance positive attitudes:- If landowners can not. go to.th'e group meeting but are
interested in an individual- meeting; this can:also .b:e done as "a re -lacement meeting.
After the postcards; phone_:calls; and follow-up- meetings; are completed,' the volunteers, should meet to
discuss information gathered" from these= activities.„This should. be around` week six to seven 'of the
campaign process: The:"positive ;attitudes an`d concerns noted can=be useful in tailoring t ,e,4press release
(see Appendix)-' and aired, Mailing invitation' (see Appendix): to go out in weeks in and" eleven
respectively:.The press release:'wIII ;be used:.as a way to gain •public visibility �on East Hill Recreation. Way,
;and•all•the pertinent -information about th"e possbilityof its extension: Local forms"of press such:as
newspapers; and radio -shows should be used". Along with this, there should: be a .letter sent "out to every
landowner inviting them to _a group ;meeting about the "East"HiII:Recreation Way Extension to address"
'common, concerns they may have been brought,:u`p. H"owever,.the volunteers._ne"ed to decide if a group
;meeting would be appropriate based on landowner, responfse. f the majority of landowners are negative
at this' point, volunteers should ,continue to work with; them individually and not have a; group meeting:
I•t is hoped that all; landowners: will have received ahe-- invitation to the group` meeting; and "many of them
"will" be, able to -attend. Th-e landowner -group •meeting would be most ,successful if held in" an intimate 0and
welcoming environment such as a volunteer neighbor's home." Informative brochures (see Appendix) will,.
be��pass ' out.�.Th•is would•provide' a safe, family-forum't0 discuss important issues relating to the -
extension. After the group meeting, volunteers can :gather within weeks 14"6nd 15 to discuss information '
and• concerns they discussed during the group: meeting. ;
The second-press.:relr. ease (see. Appendix) in,week '1:6,will be to.:gainpositive visibility:for the recreation
:way, and to ale'rt�_the public of all the information and :positive backing-,th'at, has hopefully been gained by
the -landowners: This is also the time in the ;ca'mpaign:where•the public will be invited to join the process
_Officially; and come to an open, meeting, to answer any questions they may haVe.,
The next step in :week 18 ,is to send out a direct mailing ,(see Appendix)to the; land' ' ers', and other
important'people -that need to be invited to .the pub,l c-,meetin.g Many people'sho.uld_be interested, in,
media coverage generated by the,press release and wi"I'I come, the public_meeting.,
There are=several final stepa ,in the campaign timeline: The first: is th'e. public group meeting where"all
members of the community will have a: chance_; to voice their opinions and�gain informaton'on the East ,:
Hill Recreation Way extension.• After -this occurs the; "volunteers will, gather to review all the events in the
.meeting. They will" do "a :summative :evaluation of the'�campaig . and its process :to help I,earn,from
everything that happened along the way: There are two, -weeks '"oft -at, t e end of the timeline o;give the
vol"unteer's time to wrap ;up anythirig neededr'Aor .unexpectedL
:. At" point_all of the landowners should be on: board, for the .East Hill Recreation. WayExtension. It would
also be' beneficial -if th-e general public in.the; greater Comm"unity were -excited 'a out the extension. as well:
X. D 64 i vera b I Ie s :.
Accompanyin- this report is,b..compact,disc"with.all: me"nt oned'media::items; as well as..digital,copies ,.
of both the �proje•ct report (in "Adobe Acrobat. Read,er), and the presentation: (in, Plowe'rPoint).' Many -of
the files coincide directly with the timeline, which- is -also included ,on the disc.• These:files include the
brochure template, a call•guide, printable landowner labels, sample postcard ,text; and press contacts.
There is also a digital version. of. the FAQs, :a summarizedJact sheet, and the logo (a jpg). Landowner
ranking sheets. and. contact reports are provided'. as �:wel,l; :which 'are'explained :in further detail in the
Evaluation section ,of this, report: Unless otherwise ..specified, all files" are. in either Microsoft Word or:
Excel:::
Brochure Template ;
The direct" mailing brochure"is• a''ce'ntral-focus, of the overall campaign: (see"Appendix). It serves as a
follow-up to the initial postcard._and'phorie-_calls. ;The brochure should, provide`a brief letterof support
rlnludedareafewpreisting tril to"draw attention tfrom a local or political supportexo
the `proposed extension : information'. _.-The -brochure also, provides answers -'to several. FAQs-.developed
from, research -about previous trail concerns, which- can be mod ified-,as,new frequently asked
questions arise,,or printed in bulk and_used throughout the course of -the campaign. The brochure :
layout also provides space for a- mailing address,which 'can be mail. merged in. Word; handwritten,
labeled, or individual) t ed, whichever:�method ��can be su orted b the cam pa n volunteers:
individually Yp pp Y p g
Included in the Appendix: is-a..te:mp late,of lan'downer'namestfor-any direct mailing.:,,
Logo ;
The trays logo was 'designed with nature_,in, mind._` "'it ,is designed to ermphasize the organic_features of
the;trail. The leaf, at• the end of th' ogo is: -reflective of the natural features of. the trail; and
eaf reflects the walkin
representative of the plants that surround'it_ Thoe curvy extension of the I g.
experience,. and Js, expected to invoke a resemblance. to- the :actual trail.. It is .designed in earthy _
browns, and shies away from displaying :people walking on :the trail, avoiding:
symbolic -
representations of 'landowners concerns:
XI. - Projected Bud-etJg
In devising a campaign budget, an effort has:been made to create the, most cost effective plan for the trail
extension. Included is a monetary projection:bf the' materials needed to implement this campaign. The
most cost=effective prices will be' listed , in italics throughout When executing the campaign, materials
must, be purchased for the postcards,, brochures, fact sheets, direct mailings; and press kits. It is '
recommended that campaign materials be taken 10 :a' local Staples .store Where extensive printing ;
services, are provided. Other printing stores were consideredsuch .as Kinko's and Gnomon's Copy,
however; Staples proved. to. be the most cost=effective and professional. Outsourcing tlirough''Staples will
significantly cut down .the time-consum,ing.'process of copying and printing of. all materials:
If the decision is ,made to, not u•se a professional printing -service; . the best option � is to look. for the , (:..;
cheapest prices on materials at -Staples, Wal=Mart o•r. Target Computer supplies 'are wide=ranging .in'
costs, depending' on the type of printer, paper',' etc.: In regard to the postage for the postcards and direct
mailings, it is cheapest to send them first-cia�ss through the United States Post `Office. After benchmarking,
with Fed Ex and UPS, it was decided that these two are. too expensive to.send mailings through.
r - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -.- - - - - - - - - - - - - - - - - --- - - - - - - - 1
Staples Information =
Location: 742 South Meadow Street, Ithaca,' NY '14850 :
Phone number': 607-.275.0240 :
-----------==---------------- - - - - -------=--=----===-:_=-:=-=------------- --=----- -= ---- ---=--_____-==----------
At.Staples�,`customers are required"to pay for services a in dvance (in other word' the' day they.come in to
place the order). • Services not able to be completed; in .the store, will take seven to �1.0• days to be
completed; With•the-exception of copying services offered directly in the store: If not_brin-ging a.hard copy ;
of the document(s) into Staples, a fee. of $2-.49 will• be charged for digitally uploaded files on disc.
Currently,: Staples supports CDs and flor, ppy-disks_ but is working toward -accepting ;flash drives. To save
money, it is recommended that a hard copy of -all. materials physically be, brought -into the store.
Provided are prices for the media''material suggested::::All, prices are listed, however, •the most
omwlics.professional option to ca::
-Another component that should be monitored is the effectiveness of the. campaign message. This will
allow campaign volunteers' to adjust talking points with landowners based on previous conversations.
That is, if landowners are concerned about particular issues, then campaign volunteers can adjust future
presentations in order to better address those' concerns.
The final. element that should be evaluated is the overall success of the campaign. This will give
campaign volunteers a sense of how the landowners feel overall after the implementation of -the
campaign. Th'is,will be valuable for the, actual land access negotiations that will occur in order to grant a
right of way for the town and county. Additionally, this will also provide insight that can be used for any
following .campaigns related to this topic such a's a potential future campaign to encourage use of the trail.
The support of the landowners and the effectiveness of the campaign message will be monitored through
qualitative means. The qualitative -assessments will be made by campaign volunteers primarily through
interactions with landowners during phone conversations, face-to-face meetings, and public meetings. In
order to assess'the each landowner's view of the trail extension,. volunteers should listen carefully to what
the landowners say when they're discussing this issue. Volunteers should note the landowners' overall
reaction- to the concept of the trail extension. That is, when presented with the issue, 'do the individual
landowners react positively, negatively, or neutrally? Volunteers should also note the specific questions
asked and the specific concerns that, each landowner raises during the conversation. Landowners'
reactions, questions, and concerns can 'provide valuable insight into how they feel about the trail
extension.
Additionally, when landowners raise concerns, campaign volunteers should note 'to what degree the
landowners accept the response to the concern. That is., does the.landowner still have the concern after
the volunteer addresses it? The campaign volunteers should also ask the landowners directly how they
feel about -the idea of the trail extension. This will give the landowner an opportunity to raise any
concerns they m*ay have or to state their support for the trail project.,
_In order -to accurately document these qualitative evaluations of landowner; support, a Landowner Contact
Report (see Appendix) should be filled out by campaign volunteers after each conversation with
landowners. The Contact Report lists questions that will help assess individual landowners' stances on
the issue: Additionally, when several Contact Reports are analyzed together, they can identify trends that
may help evaluate the campaign message. For example, if different landowners repeatedly raise
unanticipated concerns, campaign volunteers may want to alter their talking points in future presentations
to appropriately address those concerns. Also, if certain points, are resonating more positively with
landowners, those points can be emphasized in fu"rther conversations.
A quantitative means will be used to assess the level of'support of each 'landowner. By numerically
ranking landowners' views of the issue, campaign volunteers can more easily track landowner support or
opposition. In order to consistently rank levels of support, the following 1-5 ranking system should be
used:
1. They are very ,oppose'd to the trail and will actively organize to prevent it
2. They are opposed to the trail, but won't organize against the effort
30 They are either on the fence or the volunteers don't know where they stand
4. They are in favor of the trail, but won't volunteer to make it happen
5. They are very supportive and will actively work to make it happen (volunteers)
This ranking system is included on the Landowner Contact Report. Additionally, the Landowner Ranking
Sheet (provided on accompanying CD) should be used to track the level of support of all the landowners.
After each interaction with a landowner, campaign volunteers should assign a ranking level to the
landowner and add it to the Landowner Ranking Sheet. -
When the campaign volunteers meet as a group after the phone calls are completed and again after the
group meeting (week's 6-7 and 14 in timeline), they should have an idea of how the landowners feel about
the trail extension. These formative evaluation meetings should be used to look at the big picture of the
campaign by sharing experiences and analyzing the contact reports and ranking sheet. Volunteers can
discuss where individual landowners stand on the issue, whether there are trends that would indicate a
13
`shift "M . message` is'"appropriate,; and how,they.should- proceed, withcertain campaign-activities"(see
Strategy section). 1 :,
At its�concl,usion,'the overall campaign:will� b�e evaluated through quantitative and''qualitative means. ;
Volunteers should revisit the campaign objectives .to see if they have been met (see. Objectives section).
In o rder to help evaluate the :cam,paign qualitatively, campaign :volunteers ",should record the following
throughout the- cam'i
paign. and at its conclusion:
of landowners who support trail extension'
• , # of landowners who oppose trail extension
# ,of•contacts: made with landowners
# of inquiries to contact number on postcard and letter
• # of landowners who attended meetings _
• #: of volunteers f ;
• # ,of ositive media hits issue appeared'. in "the' media with. a positive spin
p ( pp p p )
# ;of ne ative media its issue a eared i'n�th�e media with . ' ne ative s in
g (i - pp g p )
Additionally, qualitative aspects of, the campaign should be discussed such as did 'the landowners feel like
they were involved -in the, process from, the beginning..
The campaign will�be.successfuI if the,vast majority of landowners sup"port ,the trail; ifall landowners have
been•spoken with; if the number of volunteers: increased from beginning to end of the campaign; if the
media coverage positive; and if th`e I-ndowners-feel as though they�have been involved: throughout ;
the process.',:
-XIII., Go, hdusict' n� _. •-. - . ::. , _ : ,,_ .; . • ,..-. � • ,. - - -;. ;:.: _ ..' _,•. •; . . :. � .
.The 'prim'ary'focus' in creating this campaign,was to:, persuade -and build su-pport from landowners. in , ,-
regard to,the,East Hill Recreation Way:Extension. Landowner concerns were identified in order to
gain, support for. the trail extension. In creating this'. campaign, careful: conside'ration was- given to
developing a campaign message that was appealing to landowners.. The campaign message,
"Building Healthier Communities,".emphasizes community togetherness, and was the driving force
behind the strategies chosen for implementationi.
Other,trail `movements across the United States were analyzed to, provide a gauge for how
landowners have reacted in ' other similar trail projects.. 'Additionally, results from South Hill Recreation
Way were analyzed to. identify both sim ilarities and., differ-erices be'tween- the two.:•trai'ls:. Since East Hill
Recreation Way Extension has too. many contrasting :variables that are situational, it was only
benchmarked against to a certain extent.
In order to ensure that this campaign is easy t' implement for volunteers, media materials and asix -
month campaign timeline were devised. Recommendations for implementation have, been- provided,
however, the campaign itself was not implemented -by the campaign, team.
There are several additional recommendations that:are important;to keep in mind when constructing
the proposed extension to East Hill Recreation Way (see: Miscellaneous Trail Recommendations in
Appendix): Although these suggestions are unrelated,, to' th•e' overall..campaign goal, they'are worth.
noting for a.smoother'implementation process: =
Town of Ithaca Office, Ithaca, NY.
Trails and Green -ways Clearinghouse 2005, Rails -to -Trails Conservancy. 1998.
Resources for trails & greenway development., Retrieved April 18, 20051
from http://wwW.trailsandgreenw8ys..org
Turco, D. M. & Lee, K . L. (1996). NIMBY syndrome associated with rail -trail development.
Abstracts of the 1996 NRPA Leisure Research Symposium. Alexandria: NRPA.
16
XV. Appendix"
Literature Review
18
Frequently Asked Questions (FAQ)
26
Fact Sheet
28
Call Guide
29
Campaign Timeline
30
Postcard Sample Text
32
Landowner Contact Report
33
Press Contacts
34
Miscellaneous Trail Recommendations
.37
17
- Literature Review.
- - -�.. , ,.- , , .I .1... : �. .,- , -_.- . . 1. ."1..I ..,. _-'.- .I�I -.'�_:. � ,� . . -I, .-.1. :I . 1..-. ,.:- .. , -.. 4,., .�.. 1'_... ,1�.,..I� 11_��. .. 1II�, :. �..'-.- ',..,. . .,. , I. . .,. . . ,I . -. .1.., .1..I. '.�". . . - I -... . ....� . . . .�._,. .-.. ... � .I . I - . I- . . .. . ...-. .�II � . . .I.,�.1-.I : . .
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The RailTrail Movement in .Historical Perspective
. :_ -
- Tll" . id .of converting" abandoned, railroads into recreational trails, has grown since the -
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- .. 1 . into a significant civic m:ovement.-Trails.provide a -public space for th.e enjoyment of _ , - .
. ..:.:.:. - . , .- .. � .,
;,popular recreational activities such as walking for, exercise, jogging or running, and bicycling. Tfe
. -
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;public good prom°isea by- open space; better' health and contemplative enjoyment'of nature is at` : -
.. - " 1 . I ,,once easy to identify Yet difficult to measure in. economic terms. The � � rima� obstacle to
. .. . . Y Y Y p Y: .
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im,plem,enting . rail-to=trail conversions is local opposition from `La;ndowners who own: property
. .1mmediately adjacent to proposed .trails-.; This section of -this, report will review concerns.raised: by
..
II.
- I . .::.:.;focal -landown_ers -as documented in mainstream' press .during previous rail -to -trail, projects' located . _
: :_ : _ . . .
- " _ -around the. United ,States.. In addition; th-is� section .will consider statements :from.- Ithaca=a:rea -
. . . resid -,", is w- . . � . hj. I have advocated for rail-to:trail A ' ` � - opn 1ent. While: concerns over noise_ pollution, _ .' ' '' . ;'- *.' I .�'. ' .
1.
.'loss of privacy;=,and crime"are understandable when a;future trail's impact is unknown; a review.of ' , , . ' :.. ..
previous rail-'to=trail projects -suggests that outdoor recreation managers and urban planners can
. -
. - __ ..,offer remedies to landowner apprehension.. . ,
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Unused railroad lines.are considered ideal for co'mmunity�trail development" because of I
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- aheir.established;:status as pathways and their historic significance "The trail has: -been blazed; .
_ .
I.I
. - I ,,,"theland cleared;;the creeks-bridged,,.hills cut :tliro'ugh:; swamps- filled,and embankments built. An
. _
. abandoned railroad right of way`'possesses other unique features: It is level, open; clear,_ well
... I . I . . 1'.� . . � ... : . .. . . - . . . . . � . � . I . '. . .: I
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. drained, and self-contained �or screened. I. . -- .. . . . . . . ; '.," (Nielsoh,'-1-992, p-. 20,-cited inTurco.,1Gallagher, & Lee,- ... ;- . .
. I I 1998). In the late 1800s 'and early 1900 ' ,,'. 'ailroads. were :overproduced. As the automobile -
/. ..
11
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�. ,.
.: ''
.., .-gained. popularity, unprofitable railroad routes were ab'ando'ned. The rail system rapidly declined
. . .
..throughout the Twentieth Century., Ih 1.9�16, there= were �2'54;251 miles of railroad in the United
.. II - I .1 .I .1 States; in 1981; there .were 168.,000 (-1.- , r 9..:.,-9-:. 8.1 .I, ¶4II ). The, modern rail -to -trails movement can b11 e
. . . � . ., ,. I . . . , I- . � I . 'I - - . I `t . .I .�.. ,�1 �..I I . II.- I I '.
- . . _. .
- I . viewed .'as a means for -local communities to recover ,the labor, .land; and. investm"ant spent at -the
,. ,..1� -. . ,�, I.,
:. I .
. .turn of the century in avow -displaced industrial technology. ;The Rails -to -Trails Conservancy - _
I.. (RTCI. ), a national nonprofit 'organization. founded in. 1985,' acts as a le b[ representative and I '� .. ,
: . � . .
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I I. .I . � . .
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. . advocate_for'the rails=to-trails movement. The,.Nation�al:Trails System, Act first passed in 19681-
now includes provisions for conversion of, railways into recreational -trails (N1. Pi . S, 2.005): RTC acts...'. . . I -- -
Ito ensure that provisions I.to preserve railroad. rights -of -way are, enforced. 11;.- .. .-.I . . .I . : � I .1. . -I 11� I ..� . -'. . I.
: I: _
, .1. _ ;.1.I.t. .: 18 . .
I'll
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a -difficult-,pers'uasiv6task in addressin"g.th;e 'sometimes emotionally charged resistance from trail
I
- � . ;, trail-(Gliova;n�el l i; 2002):: Debate over: the Seattle' area,Lake Sam-mam ish Trail focused. on - - r r ; .
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landowner proposals that the trail. deviate from the,railbed at several 'oints,to avoid -runn-in
. . adjacent to; their,_homes:: County attorneys argued that the landowner s proposal. would require _
.I._.�
- � 0.x ens ue construction on=stee -.slo `-es:and create-b dan Brous ath '�- I''I - for bic clists and:; .' . .
.
p p p. - .g. p . - Y
t 'i` ,.
. edres r an : r�B`ach -,2�003 .. Also, at 188u0. was, the ecolo ` 1cal im act`of th6, railbed an which .
. . p - C . ). . . 9. pf .p
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: trossed`wetlan-ds as well as th�e�landowner Ian which r it`was ar ued� crossed. el ua. fra ile
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ecological habitat: In March, 20�05, 'opponents of the trailwithdrew" their suit; conceding that they
I.
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couldr not revent the count from buildin the` trail aloe the railbed as ermitted fu-n'der federal
. p . ..Y .:g1 "g . ,P -
y. ..,,
Maw:(Krislna'n 2 :
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r..
... � I . .. I . ..I �- . I.
In ome regions; rpa`rticularly withr longer "trails thrat .run for 10, "20 .or more miles and are
r ,..' ( .
.. . . - .
anti i; -
c pated to attract lar e,:numbers of v tors.;.the benefits of econorim c`develo merit are often
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promoted &argil L.
advocates Durantine, 1999, Great Falls rou sins 200.2• Smith CI.
ox 2003
- .Y C .. g pg. : )•
,.11. -. ._.... . , I ,. - ... , , .,I 1-I , -.1� . I I
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. : In these situations;: the social costs of foot and bicycle�traffic is counterbalanced by claims that , =
..., . . _
.. ;local -economies, would, b6buoyed..,These�,ap�proaches tend-,t:o prom-ote nature -based tourism
. r ".
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...: oriented toward huntin' ; fishin , canoein" ;: hikin ` ;:,historical .inte:r retation, and wildlife watchin
g g 9 g p g
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Iti 'ac'a=area, *: ,pon'ernts. of Rai[I \Trail Development`
.. . .r - ... .
_ :Ashdown .anIrtfiaca resident and Cornell facult member ,who has
,. : I . Y supported trail .
.: .. l
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: develo r���`m:ent su ested trail advocates s°end `an open -I-etter in . tl . . _ , p , ., gg . . . p gen a and .friendly tone asking , .
f� .r::
o a meeting. ' . .1 . I . ; ".'. � " . . I .. ... ,. or-p . calllto�explore i.ndivi�du` .l ssues and concerns, as well as.potential� I 1. . - . t. I . . . . _ .
: .
.:_ benefits: She emphasized• -that careful listening was crucial; the. interviewer �shoul�d b.e write down - .
:.:concerns andrdoubts S.
A h .;; .
- , . ( s down, personal co.mmunicat on,.April 12, 2005.) Debbie .Gross, � . .-.-I .I .,�� . . .' -. "' . ., . - . _...I_�_,. '1. .I,I . ...�� ... I . ",_,. I .,,I �� _ . �.. . . .1......... ..--� ..I. � . .. .-- ."1 .� I
:- . : : , .
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. = - Town.��of Dryden: Eri'v ronm^ental:Planner;, prov derd alist of landowner concerns that arose durin
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.. their meetings .regarding.,the' Dr deh, `- eville- trail See::A : 1 �eridix and a Fist of trails=related . .
Y C pp ) .
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contacts in .the .Dryden area (Se`e ,Appendix) (D: Gross, personal communication; April 4; 2005). „ .
. . -
Frantz, a private consultant whro is working with the town of Dryden; to develop th°eir. , -
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r , -comprehensive „plan,. and 'a principal advocate in the deVolo men of the South Hill Trail, :opined
I.
: that the 1. trail has Is,., IJeyond'.,an.yonIIe's. extLpectations..- . Frantz Pm,entioned'that 'alth.o'ugh their, � -
W.as intensive: lobby..ing by.AL he City' of Ithaca to have tfle Town of Ithaca invest in pass_through
sections of fence wl `ere the trail : passes through the` City bf -�Ith�aca ,watershed-, and the Mulholland
:. I „
Wildflower Preserve, the, City ha,d hot built, such measures ;on parcels, of land it: had, acquired
a. , .. , . .
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Those individuals stores can help allaythe -concerns of future: t.rclitn' ighbors:
Trail design and vegetation that do not cr-e 'te hiding places
Fre uentl Asked Questions FAQ
Q' What kind'°of activities Will the trail be used for?
A. 'Recreational- activities -such: as walking, jogging,' cycling, skating, horseback riding, snowshoeing,
hiking;, picnichin°nd g.;;;a cross=country skiing. _
Q: �Wiiit wi-Il be;tf a economic impact on .the community?
A: Some trail 'systems'can create a positive economic impact for'adjacent com'm�unities. The
National Park Service and the President's council, of::Sustainable Development states that tfle'cost of
conversion -an =maintenance of rail -trail nationwide is often covered by"increased �sales_volume in one `
year.
What effect�"Will the' trail have on, Iandbwners :property value
A: 87 percent of homeowners, believed that the .trails either increased the ;value of their properties or
: had no ,effect in, a su�rve b Moore, Graefe Gitel.so,n', & Porter'' 19927' 11)'of landowners with
property .adjacent to three rail -trails. The ma�onty of owners reported that living` near the trails was
better:than'-th_ey had- expected-and'that living; near the trails was better -than living near the unused
railroad lines, -before. the ,trails were constructed.
Q: ' WiII the'trail leiad'to an increase in crime. i
A:, • Research suggests that ekperience,:numero.us social •benefits .as 'a result of their
roximit to rail -trails s stems : Turko-& Lee, :.1996 Local olice records indicated that crime rates:
p Y Y, ( ) • p
near;trails are similar to. those:cormmunity-wide.. A study ,of a 1�2.1-mile'bicycle and pedestrian trail in
Seattle showed that -homes immediately adjacent to`the trail had flower" rates'' f.burglary and ,
vandalism than the neighborhood average, (city of Seattle, • 1.987).'Actually, what frequently happens
is'that. the more a trail is used, the lower the, crime rate::
Q: What Will the trail be like �in the winter? f
A: It :will remain "open and maintained; so that Vint , r- activities can take: placeC Plowing and, limited l
sanding •Will occur, and. it' will be. one of the only trails in the rarea'guaranteed ,to, be open in almost any
type of'Weatlier. ;
Who will be responsible, for maintenance of the trail? -
A:. The town,. users,- and .Willing volunteers...
Q: Will parking and 'bath_rooms.be'provided. for trail users?
A: There are good places for installing parking lots and �facilitibs as one abandoned restaurant and
police station are very close to Rt. 13.
Q: What about noise pollution?
A: The only time it should .be a factor: Will be initially (during .construction). Since no motorized
vehicles will [be :allowed on the trail after that; there should be no problem. 1
Q: -Dots'' a Iandowner have an.additional. liability if,the trail goes. by their, property?
A: The Recreational' Use, Statute (General Obligations Law Section. 9403) ih'New York ,State
protects a landowner's, responsibility1� a visitor. is injured on the trail while exercising, walking, etc'.
Q: Will landowners lose` M%ir privacy if. the:trai(is ""so close to their property? :
A.Fences, gates, and dense• bushes/trees will be:, installed to provide screening to the adjacent
properties (only a few of which are very close to the trail). People who are involved in -maintaining the
vegetation/fences Will -be sensitive to keep'•the landowners' privacy and will be willing to discuss and .
address any issues that may arise in the process. 'ln' studies of rail trail in other- states., 75- to 80
percent of adjacent landowners indicated -that loss of -privacy was not an issue or had decreased or.
not changed since the trail -opening:` ;
Q: Will farmers have the ability to :.drive heavy; farm equipment 'over..a portion ,of ',the trail?
A: While -the trail Will .not be' all'owe:d to have motorized vehicles on it, exceptions •will: be' made for
, landowners (only) who need 10' use 'it -for;access. The- trai•I Will b ' .wide'. and, :structurall ' 0u' hd enough =
to=allow for trucks and some equipment: i
26..
Q,,: What if a visitor sees. a farmer using standard, practices '(e.g.: pesticide s:pra'ying or manure
_spreading) and_ ,complains? , : I.
.
. ; - - A:.-.Agriculture�'and-:its necessary: practices,wiII'still- be all " . " d ;in :rural,residentia, areas:;
... - .� - , .
a,. _ � .
Q:: Will"t6�owmobildis : "; ' the trail .an'd then go off o ito,a_djacent pri ' " te,property? What -
about.'A Vs? I - : _: ,
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:k -No -motorized vehicles will-be'allowed on'the' trail. •., -_• . •• I: , .. . .. .. .. '.
. Q:: Will landowners' :do s be safe_'from trail users' :do s? . � .. - - • � • ' - •
g - g .. .
-A Tra-il -users ,will have to ,keep their'dogs on.le.ash;• -and yours ca:n be:protected behind a :fence. -' ,
. .
_ _ There will .also, bdog,waste bags available on the trail:. : -
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Q: MhAt:if visitors leave tfid, trail and walk"thedu" h -a landowner's -garden or cro s?
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. A; -Signs should b'e erected s-tating "Stay on" the Trail;" •or "Please: Respect, the; Rights of Adjacent � • ' :,
Landowners." -Fences/dense bushes will be installed for • �ro- • ��erties addjacent to •the ,trail. If -a - i
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• . : - (trespasser. is -found', local law enforcement officials should be alerted:.: ;, ,: ; -
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Q:: WiII the public' use the facility enough- to be worth the expense and -•effo•rt - •putting in_ a - :
t�rai�l�?� . _ :. ..
y . . �• 4• ;
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A:. -'Portions of-th tr� it -
. e ai are already used extensively by adjacent, land.own:ers: and -commuters (given .
. . • :- its' - . .11 ity.to Cornell-):. Once the trail •is developed,further•,-;it.is anticipated that even more •,visitors .._ . . .
- _ .. . will 'make u•se of 1t..-especia_ l ly as the ' bicycle traffic on Rt. 3�66 _ is so. heavy now. • '
. I. I 11. . . II I. �II . . � �. .. .� I -. I I.� . - ',_ 1. � . ...I I .._.-... .'I.,'.I _.'.. .I 1. ....i..I ...,:_.t�1,_ I 1-I,...��.�.�,.
• : Q:. WhatfWill,happen during hurting season? :•_
( . , ' _A -,' Hu`nting Iis prohibited on thetrail, but Iandowners.can. stilf;hunt on their own property. Landowners:.
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should. erect posted signs to' keep outside h"unters out: . . .
•:' .
Q: Who will maintain the sewer lines runnin• `• under the trail and be res onsible for ties ass
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:. . issues at: sewage treatment plants `adjacent t , the train? I{. ;
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. A. It. will be the town's responsibility. : _.I.
Q: Wh'at will happen to<t'� I he natural habitat of ecoLogicall fragile,areas :
. - y .I I� i . -. I1. I. . .'. _ I-' !: . - ';
-I_ .: A:,; The trail will protect the natural resources of Dryden. _ 8,5 percent of: ;the •town is: agricultu/re, :
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• wetl8hd- .. ,.. , - I ,8 *, and%or: brush: The' IraiI will not'tou:ch thi. ., � 1, ... .11 . .s. _
1.
Q Wlat,are I. the :general goals �for•thre trail? � .. : •
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o protect'the .natural resources in Drydeln; protect quality of I-ife and. advance it by continuing to
,: :protect1tow-n jobs;-, snake optimum use of the town infrastructure;. minimize the use of government an:d :
.
.cost; -and encourage cooperation of�various town organizations.
- I .• Q::. Will :this trail Lead ao. more: commercial development? . ; - . : :
A: -Under the.Purchase of Development, -Rights (PDR), h' ,'town -may pay for the land and reserve it
.for land usage and non=development:_ Due' to-ahe increasing traffic on , , . 13; .this area is not , .
. attractive for commercial � development. And " because the ,t ' v :.' doesn't _want: it �to��become a: , , .
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commercial strip,, it :will b•e-carefully controlled th•rough� zoning., so that residents can make.use of it
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. while still protecting town interests. .I . '
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• - Q: How will the tra-ii affe11 ct agriculture? .. ; . � : - I.
A: It is the vision of .the town:: of Dryden to keep-�the land, -,green° in rural residential areas, while '
..I -. '- .1.' .......';.. ,-.:... -..I. ,'
. ; . I footpaths. take advantage. of natural. •resource sections. The; part of the path ,that connects Dry Ien'to.
• the ,Finger Lakes path will be' -'used for- hikirig-;only.; �,Agricu•lture -is. now the -:most important land use 'in1.
town; leading to agricultural -related commerce,- bed and breakfasts; and businesses that serve the .
. _ . .
town but preserve the farmers' economic'stability. I .. . � . :. ' .
. � . I
. .Q: Will this lead to developments that will change the character of th.e• tow_ n? • ,
A:. The, town of Dryden comprehensive plan keeps the I -and green unless �-developm"ent is raised-. � .
Even then the town will want cluster. developments in order Ao'. save natural resources 'and � . -
_ conservation. They.would- propose new water and- sewer, service to serve the new area: (and possible
. .. . .
'extensions-as`development requires.it)I but they would partner:with com. unity as sociations'and the .
. . . . . .
- -developers would pay for the water and sewers.
:. 27
-'111 i
1.
/. .
Call Guide
The following is the protocol that should be used in the initial telephone contact with the landowners.
The tone of the message should be friendly and encourage open dialogue. It is- important to discuss
the key points below. The goal of this phone call is to encourage the landowners to attend the
meeting and get them on board" for the campaign.
Greeting:
Hello, Mr./Ms. My name is , and I am calling in regard to the
postcard you received in the mail. If you're not busy at the moment, I would like to talk
with you about the East Hill Recreation Way.
Rec. Way Info:
• Ask the landowner if they know of the East Hill Recreation W.ay (If unaware, explain
details of the recreation Way)
• Discuss the desire to extend the trail
• Explain the benefits of the extension (Refer to Fact Sheet if necessary)
• Invite the landowner to attend an upcoming meeting to further discuss details of the
extension
• Ask the landowner if they have any questions. at this time (Refer to the FAQs to
address concerns that may arise)
Closing:
Thank you for your time. If you have any questions or concerns, feel free to call me at
(607) XXX-XXXX. I look forward to seeing you at the meeting.
29
Campaign Timeline (pg. 1 of 2)
I - -
C11111p4ligil: [oily
summet 2005 -
eafly winter 2005
TIME ACTIVITY INTENTION MEDIA
Kick off (length Rally Voluitteers Know who's on b o a 16 1 divide I h e
undetermined) uDcomina tasks. nossible meetinas.
Week I
Initialive Postcard'
Personal introduction, briefing about
Buy plain white
phone call regarding recreation way
postcards
-Week 2.3
-Phone calls
Initiate dialogue with landowners,
answer questions and note concerns.
briefing about upcoming events.
Week 4-5
Follow tip meetings
= Eliminate indwildual concerns and
Pamphlets
enhance positive attitudes noted ater
addressing concetris
(case by case)
-phone calls %vith landowners.
and FAG sheet
U
AAer calls are
Volunteers Meet
Volunteers get together and go over
completed,
information gathered at phone calls
week 6-7
(Forinalive evaluation)
and follow-up meelings
i�P,,cj �'.; 9
Press Contact
Getting positive press on the issue,
lPress releases
hopefully reach landowners and
sulanoll from communfly at lard
Week 111
Direct Mailing
To address common concerns and
Letterhead
invite landowners to group meeting
30
Campaign Timeline (pg. 2 of 2)
-Week 13
Group niaelitkq
To Ctea%_ SUpporlive ermronmeni for
Pamphlets
-lando-evners conceins, and encourage
addressing concerns
;feedbac;
-and FAQ sheet
AAer Meeting.
= Volunteers Meet
Volunteers get together and go &er
week 14-15
(Formative evaluation)
information gathered at groue p meeting.
Week 16
2"d Press CoMacit
Getting positive press on updated
Press Release
issues, ieach landowners and supporl
from commundy. info. on public
meel i
Week 8
Direct mailing
Durn up gioup aiecting, infofmation an
Letterliesid
Week 20
Puhlic Meeting
To cteale supporlive ermronmenl for
Pamphlets
questtons, address landoavner
addressing concerns
concerns and encourage feedback.
and FAO sheet
After public
Volunteers Meet
Volunteers get together and discuss
meeting is
(S ti m In ativ e
completed. wee[-
21-22
evalludilioll)
-the whole camj)aic in.
-Week 23.24
Gallie[iiiiij Loose
To complete any final tasks riecessaly
I 111eads
for the success of the campaign
'*Addresses and natures should be handw(ilten and stamped.
'"Can be tailored from gathered inforr-nation ftQm callstfollow-up meetings if ne.eded,
31
Postcard Sample Text
Hello,
I'm writing to you and our -neighbors in the Varna area to talk about the East Hill Recreation- Way.
I. will give you a call sometime soon to discuss possible improvements for the trail. If need be, feel
free to contact me before then at (607) XXX-XXXX.
look forward to speaking with you.
Warmly,
NAME
32
Landowner Contact Report
Volunteer Name:
Date:
Who did you contact?
How did you contact them (face-to-face meeting, phone conversation)
What were the main points you talked about?
What questions did they ask?
What concerns did they have?
Were their concerns addressed?
Do they need any additional information?'
How would you rate their support of the extension (five being most supportive)?
1— 2— 3— 4— 5
1 They are very opposed to the trail and will actively organize to prevent 'it.
2 - They are opposed to the trail, but won't organize against the effort.
3 - They are either on the fence or the volunteers don't know where they stand.
4 - They are in favor of the trail, but won't volunteer to make it happen.
5 - They are very supportive and will actively work to make it happen (volunteers)..
Additional Comments:
33
Press Contacts ...
:: I THA CA AREA
-.1th-aca Area :Newspapers
The Ithaca' Journal :.
Dave BOhrer;`-Assistant°Ma" n;aging Editor
.Phone: (607),;274-9272,, dbohrer@ithaca.gannett:Com'
.Switc,'.hb6'ar-d-.',-(607)'272-2321,.,.-
.Circulation:.. (607) 274-92-90`_
Jill - Raygor,Managing Editor:editor@ithacatirries:com.
61hne: 607-277-7000
Tax: 607-277=T012 '- :
:- Ithacan
Th.e 1tha.can;,:. ark.'269
.:Ithaba.,; NY;14850,
Walters, Editor: in Chief -awaIter1.@�ith�aca:edu:
Phone:27.4' 1`0.
The Co:rnell.:Daily Sun
:139 West State Street
Ithaca, NY.14850
Editor, in=Chief:. editor@cornelldailysun;com
Phone:,,(60.7) 273-3606 ,
-Fax: 1(607) �273-0746
Ithaca, Area.:.TV
Eagle Broadcasting- LI�TE 97FM , &::-Q' Country,, .
.1.751 Hanshaw Rd:;.'Ithata; MY.14850
Phone: (607) :257=6400
:_Fax: (607) 257-64 T .
1100 ;
605 W.-State St:; Suite 2
:Ithaca;:. NY 1,4650-'
.Phone: -(607),-272-9999
Fax:. (607) .256-8900
:277 Tompkins St.
::CGortland',, NY.13045
;-Phone: (607) .756-2828
F8x:..(607)-756=2953
S.YRACUSE �4REA -.
Syracuse Area . TV
WIXT :Channel 9 News
Roger -Mirab:ito'. _
Phone: 315=446-9283, or''315=446=9999 ext''
: 2307
31-5-446-4785(after hours)
. WSTM'Chann'el 3� News",
:Steve Simolo
31,5=474-5122 315-477=9446 or` 315-426-8477
Kate:�Cartin'[-
W W'. Channel ,5 News
". Jason Lowther .
-Phone: 315-425-0129 6r'315-477=4645".
., DonnaAdamo, .
evening news requests dadamo@wtvh_:com
News 10-Tim`e Warner
Matt Spina 315-634=4270 ' or 31-5-234-1`010
Email: New8@news10now.co'm
Syracuse . Area, Rad ion. =
Chris, Ulanowski . :.
Phone:. 31.5-31'2-3174 'or 315-312=3690 ' '- ,�,"
(WSEN, Light 105, 95X, Sunny 102, K-rock)
WXXE
Syracuse Community Radio
E-mail: syracomradio@juno.com
Syracuse Area Newspapers
Associated Press
Bill Kates
Phone: 315-475-9819 315-471-6471
Syracuse New Times
Molly English 315-422-1721 or 315-422-7011 x 121
Walt Sheppard ext. 123
Justin Park, calendar, ext. 120 jpark@syracusenewtimes.com
Nathan Turk, pick of the week, nturk@syracusenewtimes.com
Erica Brath ext. 128; ebrath@syracusenewtimes.com
Post -Standard
Events Editor 315-470-3081
Lisa Magistro Calendar Desk 315-470-3019 315-470-2275
Don Cazentre Asst. City Editor 315-470-2297
Fred Fiske, Editorial, 315-470-2167, letters@syracuse.com
Rene Gadoua, Religion Writer, 315-470-2203, rgadoua@syracuse.com
Jennifer Jacobs Reporter, jjacobs@syracuse.com 315-470-0011
Sean Kirst Human Interest, skirst@syracuse.com
Mike Grogan, Metro Editor, 315-470-3081 31'5-470-60467
Mark Libbon, Editorial Coordinator, 315-470-3081 315-470-2233, mlibbon@syracuse.com
Peter Lyman DC Correspondent 202-383-7818, Peter.lym,an@newhouse.com
Scotsman Newspapers
Todd Drew
Phone: 315-478-1434 315-472-7825
Editorial@scotsmanpress.com
Eagle Newspapers
Dan Lovell
Phone: 315-434-8883 315-434-8889 ext. 330
E-mail: newsroom@cnylink.com
Syracuse Daily Orange
Phone: 315-443-3689 or 315-443-2127
WCNY-TV Channel 24
George Kilpatrick
Phone: 315-453-2424 x 281
Fax: 315-451-8824
E-mail: George_kilpatrick@wcny.org
36
Miscellaneous Trail Recommendations
• Waste and recycling receptacles
Doggy bags
• Pedestrian access across Game Farm Road
• Mileage markers for the trail extension
Signage for designated parking spaces
• Posted rules and regulations with the name of the trail at both ends
• Benches
• Signage delineating landowner property from the trail
• Comprehensive maps indicating '.the present position of trail users
• Diagrams suggesting exercises and the benefits of them
• Brochures placed along the trail
• Signs of wildlife and natural vegetation that may be observed
• Well -placed warning signs of potential hazards
37